This is our last project reveal before the new year and as a thank you for following along, we’re partnering up with Olivine Atelier for a giveaway. Please make sure to scroll all the way to the bottom of this post for the details!
Julie, the founder of Olivine has been dreaming up fragrances and cosmetics to help women feel more beautiful for over 20 years now. Her obsession began young — when she was just 8 years old, she began spending her entire allowance on soaps, lotions and perfumes!
After getting to know Julie online last year, she sent me an unmarked black vial of perfume. From there, I literally carried it in my purse every single day until it ran out. There was no branding to bamboozle me, it just smelled really good. Julie’s fragrances have a complexity to them but she manages to keep them from veering into the overdone, sickly sweet territory — I can only imagine what a tedious process coming up with the perfect new blend must be.
Now a collection of 6 scents, Olivine is more than just a line of fragrances. It’s a celebration of self love. As Julie herself says, “Somewhere along the way I learned with 100% certainty that SELF LOVE is the way to absolute happiness. If you are madly in love with yourself then you can do anything and be anything. And if one drop of perfume puts a smile on your face…causes you to hold your head a little higher…puts a slight twinkle in your eye…inspires you to put a little swing in your hips when you walk…Then I have done my job.”
Back to the branding — Julie has an obsession with gold and we knew we wanted to keep the branding simple enough that it could potentially work across multiple lines of beauty products. Julie was inspired by the symbolism of feathers and had been sourcing gold-dipped versions to tuck inside the packaging so we referenced them in the Olivine icon.
Once the branding was complete, we moved onto the bottle labeling, packaging and collateral. Julie wanted to create a luxury perfume line that was still approachable so she sourced kraft boxes, hand-labeled each and tied them off with a piece of gold-flecked baker’s twine to add the perfect finishing touch. Anthropologie took notice and is now carrying the line!
Olivine Atelier Giveaway
We’re partnering up with Olivine for a giveaway so you can try out the fragrances for yourself! To enter, visit the Olivine perfume shop. Each fragrance there is accompanied with a story — comment below letting us know which perfume you’d like to win and why.
One winner will receive a full-size 1.7 oz Eau de Parfum in the fragrance of their choice ($80.00 retail value) and two runners-up will receive the sampler pack. All winners will be drawn at random and notified via email so please make sure to include a current one that you check regularly!
The fine print: Due to shipping regulations, this contest is open to U.S. RESIDENTS ONLY. Participants must be over the age of 18. This giveaway closes on Tuesday, December 31st at 12 a.m. PST. Winners will be notified on Wednesday, January 1st, 2014 via email. You will have one week to email us your address to claim the prize. The prize may not be exchanged or transferred and no cash alternative will be offered. Liability cannot be accepted for entries which are lost in transit or not received due to technical difficulties. No purchase necessary. Images: Anthropologie and Olivine.
Merry Christmas! -Shauna