Kay Li

Overview

Kay Li founded her self-titled fashion label in 2012 in Dubai. Inspired by architecture, her award-winning collections are edgy yet wearable. She needed branding that was modular enough to cover the wide-ranging themes within her collections while holding up next to the most celebrated fashion brands she often shares floor space with in boutiques across the world. The K mark exudes movement and is bold enough to stand on its own yet also locks up as part of a distinct wordmark.

Services

Brand Identity
Collateral

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