Career coach Nina Sasson believes that modern day success requires soul. She brings together career coaching and Eastern philosophy in a modern, fun and easily digestible way to appeal to her ideal clients who are transitioning into mindful business.

Nina strives to have her coaching clients feel empowered and wanted this to come across in her branding for an aligned approach. We focused on a vibrant color palette and sturdy, legible typography with colorful secondary marks that could be applied to surfaces from social media templates to print collateral to web.

The outcome is authentically Nina — bold, energetic and one-of-a-kind.

Photography: Madeleine Northway.