Let’s talk about your website! Once you have your branding, photography and copy wrapped up and polished, it’s time to merge these three content buckets together to craft a new digital home for your business. Websites can seem daunting until you think of them in more simple terms as a container to hold your content. […]
Education
The Branch Brand Evolution | Part Two: Post-Production
You’ve completed your brand photo shoot. A huge sense of relief washes over you. After all, you pulled it off! But in reality, much of your work has just begun. In the first part of this series, we explored the brand vision for your photoshoot and in this post, we’re going to cover what happens […]
Education
The Branch Brand Evolution | Part One: The Concept
Thanks for stopping by the new Branch website! As you can imagine, a shiny new look doesn’t magically appear. I wish it was as straightforward as flipping a switch but there was a solid year of concepting, consulting, shooting, retouching, compositing, designing and developing that happened behind the scenes. Though I’ve been running Branch for […]
Business, Education
Streamline Processes With Project Prescription
When you start your own creative business, excitement takes hold. After all, you’re your own boss (finally!), you set your own hours and you get to choose who you work with. There are so many perks that you may soon find it hard to believe that you ever worked for anyone else in the first […]
Education
5 Reasons To Get Out of the Office and Network
Shauna here — this week, I’m in Palm Springs for Designer Vaca, an annual retreat for female creatives. I’ve said it many times before and I will say it again: attending this event for the first time four years ago completely changed the course of my career by giving me the confidence to quit all […]
Education
The Anatomy of A Brand Identity
The outward expression of a brand including its name and visual appearance is called a brand identity. When small businesses contact a designer or studio for the first time, a lot of the lingo surrounding the graphic elements that form a brand can be confusing. Using The Blogcademy as an example, we’re going to take […]