Branch is a bi-coastal brand strategy and design studio. Since 2013, we’ve grown brands from the root up, strategic at their core and unmistakable on the surface.

Founder + Creative Director

Shauna Haider

Shauna has been designing since 2006. Early in her career she worked at studios across Portland, OR while landing her own clients, including Virgin and The Wall Street Journal, before founding Branch in 2013.

Today she splits her time between Palm Springs and New York, working alongside Art Director Samantha Sacomano to build brands for founders across fitness, wellness, hospitality, lifestyle and the creative industries.

Beyond client work, Shauna is a recognized voice in design and personal style. Through her Aesthetic Alignment framework, she helps women integrate their authentic style across every part of life, from personal presentation to living spaces, building a foundation for more intentional living.

Find Shauna on:
Instagram @nubbytwiglet
Substack @wearebranch

Team

  • Samantha Sacomano Art Director & Principal Designer
  • Pam Partington Designer
  • Cathy Reeder Project Manager

The Studio

Branch was built on a simple belief: the brands that last are the ones built on a foundation of thought, care and originality. Every project moves through the same small, dedicated team from first conversation to the delivery of final files, so nothing gets lost in translation or feels outsourced. We are a studio built to go deep, on fewer brands, with a high level of care.

Based in Palm Springs and New York, we work with businesses who are ready to stand out in their industry. What connects them is a willingness to go deep and to trust that the best version of their brand is one we uncover together. That trust is earned and the reason why so many of our clients stay with us for years, returning project after project as their brand continues to grow.

INSTEAD OF chasING trends,
We uncover what is true and
build brands around it.

Our Ethos

At Branch, we believe the best brands are built in partnership. Every project begins with a simple premise: that the most powerful visual identity isn’t the one that looks the most impressive on a mood board. It’s the one that genuinely reflects the person, vision and values behind the business. We never arrive with a predetermined aesthetic. Instead, we show up with curiosity and a commitment to understanding what makes you irreplaceable.

That human-first approach is what has kept clients returning to Branch for over a decade. We work with founders, thought leaders, and premium brands who are ready to stop blending in. They understand that a truly aligned brand isn’t just a business asset, it’s a mirror. Our role is to hold that mirror steady, translate what we find into a visual language the world can’t ignore, and build something that grows with you long after the project closes.

The gap between where you are and where you are going? That is exactly where Branch works best.

If you have ever looked at your brand and thought this does not feel like me anymore, you are exactly who we built Branch for. You know your value. You know what you are capable of. You just need a creative partner who can see it too, and translate it into something the world cannot look away from.

Lifetime Clients

  • Adidas
  • American Eagle
  • Forever 21
  • Nike
  • Microsoft
  • Mark Manson
  • The Wall Street Journal
  • NBA
  • Virgin
  • Footlocker
  • NFL

Notable Mentions

  • Computer Arts Magazine Graphic Design Special
  • Computer Arts Magazine My Style Is
  • Locale Magazine Ideal Day In The Desert
  • How To Style Your Brand Book Fiona Humberstone, U.K.
  • Brand Brilliance Book Ideal Day In The Desert
  • Top Creative Packaging Book Hightone Books, China
  • Super Identity Book All Rights Reserved, Hong Kong
  • Work For Money, Design For Love Book David Airey, U.K.
  • Canvas Rebel Meet Shauna Haider
  • FIDM Blog The Future of Graphic Design

Work with us

Every Branch project begins with a conversation. Let’s start yours.

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