Dr. Sasha Heinz is a Life Coach and Developmental Psychologist. Her dedicated following admires her refreshing take on psychology and as she continued to build her private practice plus group programs, it became time to level up her image to convey her extensive expertise and personality. Sasha injects humor into topics that tend to be […]

MirrorBrand™ is a brand strategy and mastermind program founded by Sarah Ashman of Public Persona. After multiple successful rounds, she was ready to step into a more defined brand system that visually aligned with the soft, modern deco-inspired look of her studio but had distinct enough styling that allowed it to stand on its own […]

Kim Wensel built a successful decade-long career in the world of nonprofits before setting out and building a business of her own, Pattern of Purpose. Our paths first crossed a year ago during a small business retreat I was speaking at in New Mexico. We bonded immediately and beginning last Fall, our collaboration began with […]

One of my big goals this year is to share more of our completed client projects and give them the spotlight they deserve. First up is Public Persona! This studio has a penchant for mixing strategy and style to bring a person’s true individuality to the forefront, illuminating what makes them unique in an effort […]

The Rarified creates beautiful floral designs with a unique edge. Located in North Yorkshire in the UK, the florist was founded over a decade ago by Joanna Cairns under the name Twisted Willow. Joanna came to us with her new name in hand, ready for an updated look. She was seeking a brand identity that […]