Dr. Sasha Heinz is a Life Coach and Developmental Psychologist. Her dedicated following admires her refreshing take on psychology and as she continued to build her private practice plus group programs, it became time to level up her image to convey her extensive expertise and personality.
Sasha injects humor into topics that tend to be traditionally dry to make them engaging and approachable. Her photography followed suit, flipping common self-help clichés on their head while merging in a retro-inspired palette for a truly one-of-a-kind look.
We crafted a crisp, stylized brand system that is flexible enough to use across her social assets, course workbooks, print collateral and website. The outcome is one-of-a-kind, just like Sasha herself.
Projects of this size are often a team effort and we partnered with the following to create this outcome: Brand Strategy and Creative Direction: Public Persona | Photography: Studio 5800 | Copywriting: Yasamin Salavatian | Web Development: Made To Thrive.
If you’re interested in partnering with us on your project, feel free to reach out!