Public Persona


Public Persona is a creative studio founded by Sarah Ashman. With a penchant for mixing strategy and style to bring a person’s true individuality to the forefront, Public Persona illuminates what makes each client unique to help them stand out from the crowd.

Sarah spent a decade in the design industry honing her skills and working with the who’s who of fashion and beauty brands. She then combined her creative flair with a unique strategic framework that she crafted from the ground up to tell the stories of entrepreneurs in a fresh, modern way.

After tremendous growth and transition in her business over the last few years, Sarah called on us for a full rebrand. We built out her brand identity and once the process was complete, she creative directed an accompanying photo shoot to fully bring the new look to life.

Creative Direction: Public Persona | Photography: Studio 5800 x Public Persona.


Brand Platform