EDGE iD is an interior design firm based in Utah that specializes in hospitality and commercial build-outs. Their eye for detail is like no other and with their ability to consistently deliver large-scale projects (think full hotel interiors!) on time and on budget, their services are in high demand.
When they came to Branch last year in need of branding, a suite of collateral and a website, we immediately clicked with their minimal, tasteful direction. It’s very no-nonsense and allows the focus to remain where it should be — their outstanding work.
EDGE iD had an idea of what they wanted so the branding process was more about simple explorations. In the end, our collaboration produced a wordmark of black fixed-width letterforms anchored by a very bold “i” which seamlessly translated into a symbol of positivity. When merged, the four “i” shapes create a simple, memorable mark.
Once the branding was complete, we moved onto creating a suite of collateral including business cards, thank you cards, letterhead, stickers and our personal favorite, a rubber stamp of their new icon.
With simplicity taking the lead, we built a stripped back WordPress site that allows their work to breathe. This clean, responsive design will grow with their brand for years to come.
EDGE iD was the first interiors firm we’ve worked with and a total dream client. We’re so proud of their refined look and excited to watch their new projects roll out! — Shauna
