Over the last several months, you may have caught glimpses of the Branch brand refresh in motion through a poster, a mark and selects from a shoot.
Here’s a closer look at the rebrand, built for a studio that’s now rooted in both Palm Springs and New York. Every piece carries through the DNA the studio was built on back in 2013: the hit of citrus, the crisp typography and the signature B+ monogram, now refined to carry us forward through the next decade.
At the center of the brand is a B+ monogram built to hold its own across social graphics, print collateral, a favicon and campaigns. It’s centered on the same principle we weave into every client’s brand: discover that one detail that’s unmistakably them, then build a system sturdy enough to carry it everywhere. Our central goal is to always keep it simple enough to remember after one glance while remaining iconic enough to carry everything else. The plus breaks off to work as an accent in more list-based applications.
Alongside the B+ monogram, a structured wordmark was built for the real world: legible on a screen, on signage and on documents, at any scale. It’s more than just typography; it’s the studio’s identity translated into something that has to perform daily. A wordmark should be adaptable enough to flex to the space it’s applied to yet have enough distinct details to be ownable. Our full trademarked name shows up when there’s ample whitespace and a shorter version takes on a graphic feel when it’s expanded from edge to edge in campaigns.
Behind all of the projects, emails, and newsletters, there is always a personal touch. Thirteen years in, I still believe in showing up fully, daily. I am here responding to every message and hopping on every client call because in a world of hyper-automation and AI everything, I believe that a personal connection matters now more than ever.
I also believe that the right brand can change how the world sees you and in turn, how you see yourself. The Branch brand has evolved and expanded, but the same throughline runs underneath it all.
We work with founders across beauty, fitness, wellness, fashion, hospitality and education. Every client comes to us with a different story, but the process is always the same: uncover the DNA that makes them one-of-a-kind and then build a brand that fully matches it.
We’re here for the businesses who are ready for that next step in their evolution and want a defined process that delivers solid results. —Shauna
