Dr. Sasha Heinz is a Life Coach and Developmental Psychologist. As she built her private practice as well as group programs, it was time to level up her image to convey not only her extensive expertise but also her personality.
Sasha injects humor into topics that tend to be traditionally dry to make them engaging and approachable. Her photography followed suit, flipping common self-help clichés on their head while merging in a retro-inspired palette for a truly one-of-a-kind look. We crafted a crisp, stylized brand system that is flexible enough to use across her social assets, course workbooks, print collateral and website.