Hey U Human is a digital platform with a modern take on community and connection. It is filled with resources to help you understand and navigate WTF is actually going on, how it all works, and how to navigate the awakening process as smoothly as possible.
Because Hey U Human is positioned as a worldwide brand, we created a color palette inspired by skin tones and focused on inclusive photography. The outcome is modern, fun and most importantly, easy to interpret.
Visual Strategy & Creative Direction: Public Persona.
Brand Identity System