Sarah Ashman, founder of boutique studio Public Persona launched MirrorBrand™, an immersive brand-building mentorship-meets-mastermind. She sought branding that would align with the overall look and feel of her studio while standing on its own.

We built out a brand system that had a modern, Art Deco-infused feel with a subtly feminine flair while remaining clean enough to appeal to her core demographic of successful, career-focused women. The outcome has an elevated, editorial-inspired visual style that can be turned up across collateral and social graphics with bold, organic patterns.

Creative Direction: Public Persona | Photography: Studio 5800 x Public Persona.


Brand Identity System