Sarah Ashman, founder of boutique brand strategy studio Public Persona launched MirrorBrand™, an immersive brand-building mentorship-meets-mastermind. After a few years of increasing notoriety and success, she sought branding that would align with the overall look and feel of her studio while standing on its own.

We built out a brand system that had a modern, Art Deco-infused feel with a subtly feminine flair while remaining clean enough to appeal to her core demographic of successful, career-focused women. The outcome has an elevated, editorial-inspired visual style that can be turned up across collateral and social graphics with bold, organic patterns.

Photography courtesy of Public Persona.


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