Kim Wensel built a successful decade-long career in the world of nonprofits before setting out and building a business of her own, Pattern of Purpose.

Within Pattern of Purpose, Kim has built a signature process that leverages marketing research and storytelling to help her clients identify the threads of what makes their work uniquely valuable, weaving together a message that draws in the best customers.

Kim was ready to uplevel her business and wanted an elevated look to match. We built out a brand platform, print and social collateral, pitch documents, a services guide and finally, a website so she now has a cohesive look across every touchpoint.

Photography: Tina Leu.