Shien Cosmetics

Overview

Shien Lee is a New York-based entrepreneur who sought to create a line of fashion-forward lipsticks catering to Asian skin tones.

Shien wanted the line to feel sophisticated and timeless and to not overpower the product story. The branding centers around two snakes intertwining — snakes are a powerful symbol in Chinese legends and communicate feminine power, mystery and magic.

We also worked with Shien to create the exterior packaging. The lipstick tube features a glossy black finish, silver wordmark and a tonal embossed dragon symbol in the lid. The matte black boxes features a spot varnish of the oversized snake symbol that lines up when they are placed in succession.

Services

Brand Identity
Packaging

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