Shien Lee is a New York-based entrepreneur who sought to create a line of fashion-forward lipsticks catering to Asian skin tones.
Shien wanted the line to feel sophisticated and timeless and to not overpower the product story. The branding centers around two snakes intertwining — snakes are a powerful symbol in Chinese legends and communicate feminine power, mystery and magic.
We also worked with Shien to create the exterior packaging. The lipstick tube features a glossy black finish, silver wordmark and a tonal embossed dragon symbol in the lid. The matte black boxes features a spot varnish of the oversized snake symbol that lines up when they are placed in succession.
Photography: Shien Lee.
Brand Identity System