The Rarified


The Rarified creates beautiful floral designs with a unique edge. Located in the UK, the florist was founded over a decade ago by Joanna Cairns under the name Twisted Willow. Joanna came to us with her new name in hand, ready for an updated look. We created a simple yet fashion-forward brand platform that features a handful of organic touches to add a sense of approachability. The outcome is sophisticated enough to align with the tagline of ‘Astonishing floral design’ yet welcoming to Joanna’s customers who are often stylish professionals.


Brand Identity System
Social Templates
Print Collateral