I’ve always loved creating mood boards for client projects — they set the visual tone for the strategy and ensure we’re on the same page before the design phase begins. A few weeks back, I began thinking about the benefits of mood boards and how they could be leveraged internally for my own business. Jotting […]
Studio
Thoughts On Facing The Fear
As a creative director and designer who spends most of my waking hours behind a computer, you can probably guess that public speaking has never been my thing. In high school, I remember being nervous even with something as simple as an introduction on the first day of class. The thought of being put on […]
Studio
New Color Palette, New Collateral
Often, when small businesses get booked up with client work, the first thing to fall to the back burner are internal tasks. The to-do list grows and grows until one day it’s so overwhelming you’re not sure where to start. Last year was our busiest year by far and with that, a lot of small […]
Studio
The 5 Biggest Lessons of 2016
As 2016 comes to a close, I wanted to write a more personal post here because the work we produce only counts for so much. Behind that work is always people — the people seeking help to get the work done, the people producing the work and finally, the people consuming the work. We’re all interrelated. […]
Studio
Studio Life: Evolution Is Necessary
As this new year picks up steam and your to-do list becomes more packed, it’s easy to push your own personal, just-for-fun projects to the side. At the studio, we’re already feeling that same time crunch as new client projects roll in. Of course, those take first priority but it’s important to not lose sight […]
Studio
Studio Life: Mailing List and Media Kit Mania!
Hi there and I hope you had an awesome Halloween! Orange and black just happen to be a favorite color combo around these parts. 😉 I wanted to stop in and share some studio news. A lot of great things have been happening around these parts! First up, the Branch Bulletin launched on Friday and […]