Tag: business

  • The Most Important Lesson I’ve Learned As A Creative

    Let’s get this out of the way right now: You don’t have to be “the best” (however you define that) at what you do to make big strides. Playing the comparison game isn’t doing you any favors. You have to be willing to put yourself and your work out there if you want to grow…

  • What To Charge As a Freelance Graphic Designer

    Pricing is one of those subjects that can feel touchy to bring up in polite conversation but it’s important to determine if what you’re charging aligns with the services you’re offering and the clients you want to attract. There are so many factors that come into play with pricing. And, let’s get honest here —…

  • Step Up Your Client Experience with a Process Guide

    As a business owner, your processes are just as important as the outward-facing content you share with the world. Processes keep your business running smoothly behind the scenes on a daily basis, yet creating a guide that functioned well and explained our methods to new clients has been a five year process full of trial…

  • Media Kits: An Inside Look At Selling Your Services

    As a business owner, a media kit is a hugely valuable asset. Media kits can help you book out your services months in advance and promote your business when you’re not in the room. If you’re new to the world of media kits, in the most simple of terms, a media kit is a document…

  • Streamline Processes With Project Prescription

    When you start your own creative business, excitement takes hold. After all, you’re your own boss (finally!), you set your own hours and you get to choose who you work with. There are so many perks that you may soon find it hard to believe that you ever worked for anyone else in the first…

  • 5 Must-Haves On Your Small Business Website

    If you’re a small business, your website is by far one of your most valuable assets. A website has the power to immediately shift your offerings from a local to international audience. When it comes to getting noticed by your dream clientele, the content on a website is king and the right mix of information…

  • One Year Of Running A Design Studio Plus 5 Tips For Small Businesses

    Shauna here — during the week, I was holed up in Palm Springs for Designer Vaca, an annual retreat for female creatives. The buzz of nervousness and excitement was palpable — we’d traveled in from different states and even countries to network and learn from one another. Designer Vaca isn’t just an annual getaway for…

  • Put Together Your First Proposal: 5 Foolproof Tips To Help You Win The Job

    Whether you’re a designer, artist or photographer, chances are that you have a price list of some kind outlining your most popular services. This works perfectly fine for most inquiries but what about those larger jobs that are outside of your regular scope? As you become more established, it’s common to get approached by potential…

  • What Does Your Brand Stand For? Define It With Pillars.

    At its core, what does your business stand for? What are the driving forces behind every decision you make for your business? What markers do you have in place to make sure your brand’s quality stays consistent? Pillars can help you answer these questions. Simply put, pillars are words that you set as guiding principles…