At its core, what does your business stand for? What are the driving forces behind every decision you make for your business? What markers do you have in place to make sure your brand’s quality stays consistent? Pillars can help you answer these questions. Simply put, pillars are words that you set as guiding principles […]

Shauna here — every few months, I hit the road with The Blogcademy, a blogging workshop I co-run with Kat Williams and Gala Darling. Over the weekend, as I circled the room at Makeshift Society in San Francisco and chatted with the ladies who attended, I was once again reminded of the power of in-person […]

Designers, if you’re creating branding for a client, chances are that when you deliver the final bundle of files, you’re also including a PDF guide of some kind that lays out the kit of assets and how to put them to use. Every studio has its own naming conventions and depending on what’s included, yours […]

When you’re running a small business and multiple people are involved, one of the immediate things you can do to establish yourself as a pro is to have an organized filing system for client projects on your server. After all, when it comes to keeping things tidy, the digital is just as important as the […]

With the new year in full swing, the talk of setting goals has been flying around once again. Do you believe in the hype of setting goals each year? I do and I’ve never had trouble with the actual goal setting part. But, following through often hangs me up more than I’d like to admit. […]

Over the last few years, media kits have moved from the more traditional worlds of print magazines and corporations to become a key sales tool for bloggers and small businesses. If you’re not familiar with a media kit, it’s basically a multi-page document that businesses use to promote themselves and sell their services to potential […]