This simple phrase is something that I’ve often repeated during my last 15 years as a designer. It can be easy to get caught up in the comparison game and to feel like everyone around you has life figured out and is producing better work / making more money / achieving more, especially with a […]
Business
Stripping Back Services: The ‘Less Is More’ Approach
Remember, just because you CAN offer more services to your clients doesn’t mean that you SHOULD. Over the last year, I’ve whittled down all the services we offer to 6 signature packages. That’s it. These six packages cover a lot of ground across strategy, brand and web design. This is a big shift from the […]
Business
Reframing Instagram: Make It Work For You
I’m tired of reading posts about Instagram metrics tanking. It’s time to focus LESS on metrics and MORE on personal value. Yes, nearly everyone I know has felt a shift in their engagement but I also believe that you can reframe situations to work for you. If you feel more aligned with your reasons for […]
Business
Trust The Timing Of Your Life
At the beginning of March, things weren’t going as planned. 3 projects we’d agreed to take on got put on hold all at once (this had never happened before). Our projected schedule was now way out of whack. As current projects wrapped, there was a gap in incoming work…and we’ve never had a ‘slow’ period […]
Business
The Most Important Lesson I’ve Learned As A Creative
Let’s get this out of the way right now: You don’t have to be “the best” (however you define that) at what you do to make big strides. Playing the comparison game isn’t doing you any favors. You have to be willing to put yourself and your work out there if you want to grow […]
Business
What To Charge As a Freelance Graphic Designer
Pricing is one of those subjects that can feel touchy to bring up in polite conversation but it’s important to determine if what you’re charging aligns with the services you’re offering and the clients you want to attract. There are so many factors that come into play with pricing. And, let’s get honest here — […]