Remember, just because you CAN offer more services to your clients doesn’t mean that you SHOULD.
Over the last year, I’ve whittled down all the services we offer to 6 signature packages. That’s it. These six packages cover a lot of ground across strategy, brand and web design.
This is a big shift from the early studio days of 2013. At that time, I thought that to be taken seriously and stay competitive, we had to offer more, more, more.
What I hadn’t considered at the time is that saying yes to too many things meant that we weren’t always operating from our zone of genius (this is where things flow, feel natural and joyful) and it felt off saying yes to work that was clearly out of alignment.
When I finally stepped in to permanently trim back our offerings in 2021, something really interesting happened: we had our most profitable year ever. I believe this shift wasn’t a fluke. It works for a few specific reasons:
1. Positioning yourself as an expert becomes much easier. You’re able to cut through the noise and instead of being viewed as a jack of all trades, your true expertise can shine.
2. When you’re only offering services that feel aligned with the work you’re most passionate about, it flows with ease.
3. As your focus tightens, your skills improve. You then share more work from that speciality, word spreads, bookings increase and you can raise your prices.
With the above in mind, take the time to revisit your own offerings. As you review each one, ask yourself these 3 key questions:
• Does it excite you?
• Does it feel aligned with your talents?
• Is it profitable?
Offering less at first may feel counter-intuitive but the payoff for both you (more alignment and expert positioning) and your client (a sense of excitement and a pro outcome) is worth it.
