Category: Business

  • 13 Years of Branch: A Look Back and A Look Forward

    September 2026 marks 13 years of running Branch full-time.

  • Celebrating 13 Years: What Building Branch Has Taught Me

    Over the last 13 years, I’ve led a team across close to 4,000 client projects to bring their big ideas to life.

  • Yes, And….

    What if we ignored the voices who told us that our decision had to be an “either / or” and instead embraced the “yes, and?”

  • Built to Evolve: The Story Behind Branch’s Next Chapter

    Twelve years is a long time to do anything. It’s long enough to know what you stand for and to recognize the moment when everything you’ve built is ready to shift.

  • Before a brand takes shape, it has to stand for something

    The start of a rebrand doesn’t begin with opening a design file and pushing pixels. Before that happens, the harder questions must get answered first.

  • Slow and Steady

    This simple phrase is something that I’ve often repeated during my last 15 years as a designer. It can be easy to get caught up in the comparison game and to feel like everyone around you has life figured out and is producing better work / making more money / achieving more, especially with a…

  • Thoughts on Avoiding Comparison

    When it comes to creating a business you love, it can become all too easy to fall into the comparison trap. The thing is, it’s rarely fair because often, you’re comparing your beginning to someone else’s middle. I’ve set myself up on this path more times than I’d like to admit. Part of my job…

  • Stripping Back Services: The ‘Less Is More’ Approach

    Remember, just because you CAN offer more services to your clients doesn’t mean that you SHOULD. Over the last year, I’ve whittled down all the services we offer to 6 signature packages. That’s it. These six packages cover a lot of ground across strategy, brand and web design. This is a big shift from the…

  • Reframing Instagram: Make It Work For You

    I’m tired of reading posts about Instagram metrics tanking. It’s time to focus LESS on metrics and MORE on personal value. Yes, nearly everyone I know has felt a shift in their engagement but I also believe that you can reframe situations to work for you. If you feel more aligned with your reasons for…