Shauna here — I first met FayAnn, an infectiously upbeat videographer last November while teaching The Blogcademy in Melbourne. After class, we had a solid half hour talk about design and video and I liked her immediately. A few month later, FayAnn got in touch with Branch to brand her video-focused business, Chutzpah Creative.
As we pinned away on a private board over on Pinterest, there was an intriguing mix of very bright colors (pinks, oranges and yellows) balanced out with black and white photos. Go bold or go home!
Most of the concepts we presented in the first round contained various forms of interlocking C’s for Chutzpah Creative but this was the clear winner because it also integrated a filmstrip. We envision it animating in film credits down the road.
Since Chutzpah does a variety of filming for clients ranging from corporate businesses to weddings to creatives / bloggers, we integrated a film clapper icon in a different color for each of the tiers. When we move onto the website, each client type will have its own dedicated page with the icon at the top.
We’re really happy with how the pieces all came together on this one and it’s been fun video chatting with FayAnn who lives on the opposite side of the world from us, in Perth Australia!