I’ve always loved creating mood boards for client projects — they set the visual tone for the strategy and ensure we’re on the same page before the design phase begins.
A few weeks back, I began thinking about the benefits of mood boards and how they could be leveraged internally for my own business. Jotting down a list of goals is great but what if I wove those goals into a mix of things that were creatively inspiring me at the moment? The seasonal mood board concept was born.
I’d been keeping a board called 2019 Inspiration on Pinterest all year so the grid took shape quickly, with the build-out taking 15 minutes total. In the mix were a handful of goals both big and small (launching our new website, getting started on the new studio build-out and buying a pair of citrus-hued boots) alongside some visuals that felt fresh and energizing.
I printed and taped the mood board to the wall nearest to my desk and glance over at it at least once a day. Since I tend to think in flashes of visual inspiration rather than words, the board keeps me tightly focused on what I want to achieve in a simple way.
The consensus so far has been good — I’m loving this cross between a vision and inspiration board that’s quick, easy and fun to produce.
