Grow Your Brand To New Heights™
Are you ready to dig into the fourth part of your business plan? Today we’re going to focus on the Operations. The Operations section is your chance to explain how you keep your business running smoothly and what assets you’ll need to keep it that way. It’s a little dry but absolutely necessary! Map out […]
We recently completed an identity system for fashion designer Kay Li. When she contacted us, I jumped at the opportunity to work with her in part because of her unique take on womenswear. Inspired by architecture, Kay Li’s collections are edgy yet completely wearable. With an interest in textile design, many of the fabrics used […]
Today we’re going to work through the third part of your business plan, the Market and Marketing. In case you missed the first two sections, they are here and here. When it comes to your business, how do you plan on getting the word out to potential customers? What kinds of customers are you hoping […]
In our introduction to Business Plan Basics, we dug into the first section, the Executive Summary. Today, we’re getting into the nitty gritty with the Vision, which is all about explaining the purpose of your business in much more detail. At its core, the Vision is meant to document the past, present and future of […]
Earlier this year, we completed an identity and accompanying collateral for photography duo Fred and Hannah. Incredibly passionate about their craft, Fred and Hannah’s extensive portfolio speaks volumes about their skills and attention to detail. They are a fun bunch, obsessively collecting vintage cameras. Their personalities are bold and adventurous and naturally, they needed an […]
This is the first installment of a new series, Business Plan Basics! Let’s be honest here — business plans tend to get a bad rap. We think of them as being lengthy, boring and filled with marketing jargon. But remember, business plans don’t need to be overly corporate. If you’re not seeking outside funding, you […]
