This is the first installment of a new series, Business Plan Basics! Let’s be honest here — business plans tend to get a bad rap. We think of them as being lengthy, boring and filled with marketing jargon. But remember, business plans don’t need to be overly corporate. If you’re not seeking outside funding, you […]

For most of my life, I loathed anything and everything orange. Any time I spotted the shade, I was reminded of construction cones and fast food restaurants (after all, orange is an appetite stimulant). I’d always thought of orange as being garish, low-budget and better suited for power tools. But over the last year, my […]

Last Monday, We Are Branch went live. Less than two hours after flipping the switch, I rushed off to the airport to fly to LA for some client meetings and from there, straight to Palm Springs for Designer VACA. I barely had time to catch my breath, let alone explain the brand in more detail. […]

Amazon founder Jeff Bezos once said that “A brand is what people say about you when you’re not in the room.” This can be a tough pill to swallow — after all, we work hard to project a particular image when running our businesses. I’ve been actively designing since 2006 yet up until last week, […]

When you’re launching a new business focused on creative services, it’s easy to get caught up in what you’re presenting to the world — after all, potential clients are basing much of their decision on whether they should hire you or not on the quality of your portfolio. They’re also skimming your About page to […]