September always feels like the ideal month for fresh starts. Even though I’ve been out of college for over a decade at this point, I still associate this time of year with getting back into the swing of routines after taking it a bit easier over the summer. For better or worse, 2020 hasn’t followed […]

Two years of dreaming and planning. One big move to Palm Springs. Three months of building. A million (rough estimate!) trips to Home Depot. 120 square feet of pure magic. After months of hard work behind the scenes, the build-out of the new Branch studio space wrapped up in early March. I was excited to […]

In an entrepreneurial world that can leave you feeling pressured to do more and be more, it can be difficult to create space to reflect and dream. I want to remind you that you don’t have to be “on” all the time, moving at warp-speed in your business just because it seems like everyone else […]

Six years. Two cities. 3 office spaces (soon to be 4). 700 completed projects. Plenty of opportunities for growth. And…just as many mistakes to learn from. Back in September 2013, I started Branch out of sheer necessity. The year before, I’d finally landed my dream design job but right as I began to settle in, […]

I’ve always loved creating mood boards for client projects — they set the visual tone for the strategy and ensure we’re on the same page before the design phase begins. A few weeks back, I began thinking about the benefits of mood boards and how they could be leveraged internally for my own business. Jotting […]

As a creative director and designer who spends most of my waking hours behind a computer, you can probably guess that public speaking has never been my thing. In high school, I remember being nervous even with something as simple as an introduction on the first day of class. The thought of being put on […]